One thing everyone loves to receive is free goods and if the free goods have utility value then it is all the more welcome and can be used in day to life. So one effective way to promote one’s products or service is by printing one’s company logo on these promotional products and give it free of cost. This is not only an effective tool it is also a cheap marketing strategy. All it requires of a company wanting to retain its old customers and create potential ones is select a promotional items that will suit their budget, will be attractive to their target customer and print the brand and company logo on it and distribute it.